Science of Performance

Applied Behavioural Science (ABS) is the missing ingredient that can turn things around dramatically by being the secret behind:

  • Effective strategy execution
  • Efficient process
  • Sustainable organizational culture

Behaviour is the
enabler that makes
strategy and process work.
– Dr. Leslie Wilk Braksick
Unlock behaviour, unleash profit

It’s that variable entirely in our control – the behaviour of individuals within the organization.

The basic model or tool used to understand behaviour is known as an ABC Analysis.