When you think about powerful leaders in your organization…or anywhere for that matter…who all comes to your mind? Can you figure out what’s common to each one of them? These individuals exude a “wow factor”.
They often speak up, use strong and clear language, communicate with passion and energy, and display positive body language by standing tall, making eye contact, offering a firm handshake and using an authoritative tone of voice.
Suzanne Bates’ in her bestseller All the Leader You Can Be states that these individuals exhibit Executive Presence – the ability of the leader to engage, align, inspire, and move people to act.
Personal branding is absolutely inevitable at C-Suite Coaching since the individuals become the brand ambassadors of the organisation at the top most hierarchy. As a matter of fact, we are the CEO’s of our own company: Me Inc. To be in business today, our most important job is to market the brand called YOU.
One of the most imperative aspects of Executive Presence is Personal Branding which is the practice of individual marketing themselves and their careers as a brand. While cliché practices of leadership have been about self-management, the modern school of theory emphasises on self-packaging and reacting it in every inch of the behaviour.
Executive Presence can be developed easily as all it requires is a baseline of self-confidence and a willingness to deal with unpredictable situations that come with executive leadership responsibilities.